INMAN, S.C. – May 6, 2021 – TrueTimber has announced the introduction of multiple new and distinctive fishing apparel items to an already impressive lineup. When shade is nowhere to be found and the thermometer pushes triple digits, TrueTimber fishing apparel offers unmatched protection from the sun and heat, coupled with ultimate breathability. Each item was designed with performance in mind and TrueTimber camo accents offer a unique style perfect for the boat or out in town.
“We’ve spent a lot of time researching, developing and perfecting our fishing lineup and we are really excited to see these items hit the shelves this fishing season,” said TrueTimber CEO Rusty Sellars. “As any fisherman will tell you, some of the harshest conditions you might face as an outdoorsman can be out on the water. All of our TrueTimber fishing gear is built with both style and performance in mind and the accent of our unique fishing camo patterns makes these items really stand out.”
Proven TrueTimber Chiller technology offers a unique cooling effect and sun protection for harsh days. A flat cross-structure yarn technology offers a wide surface area to quickly transfer body heat and reflect sunlight. An inorganic additive is incorporated into the polymer to create small channels that promote cooling. This technology, paired with a low bulk yarn, maximizes the garment’s breathability to keep users cool and dry all day long.
The TrueTimber Linafin Chiller Pullover is constructed with an 88% polyester, 12% spandex 4-way stretch body fabric. This quick dry, moisture wicking technology promotes odor control and offers UPF 50 sun protection. An integrated face gaiter and hood deliver complete sun-coverage. Mesh paneling add comfort and breathability while a zippered sunglass pocket with microfiber cleaner tops off this versatile and user-friendly pullover. The Linafin Pullover is available in multiple color options featuring different TrueTimber camo pattern accents. MSRP $39.99.
The TrueTimber ArrowWood All-In-One Pullover Hoodie features a 4-way stretch, 90% polyester, 10% spandex full memory yarn composition. This quick dry, moisture wicking technology features odor control to keep users feeling fresh on even the hottest days. An integrated hood offers valuable sun protection. The ArrowWood Pullover Hoodie is available in two color combinations, one of which features the NEW TrueTimber Riptide pattern. MSRP $39.99.
The TrueTimber Twin Reef Short is where style meets performance. A 95% polyester, 5% spandex insta-dry micro woven body fabric offers breathability with a durable finish. The 9” inseam makes this the perfect short for a long day on the boat, the golf course and anywhere in between. The Twin Reef Short is offered in Khaki, Cool Gray and Steel Blue. MSRP $24.99
To learn more about the entire TrueTimber product line and see all available patterns, visit
TrueTimber.com. Details about future product launches can be found on TrueTimber’s
Facebook and Instagram pages.
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit TrueTimber.com.